Amazon is now the world’s third-largest digital advertising platform, right behind Google and Meta. With the majority of U.S. shoppers starting their product searches directly on Amazon, advertising on the platform has become non-negotiable for brands that want visibility and consistent sales growth.
But running ads isn’t the same as running them profitably. Many sellers waste ad budgets because they don’t understand the platform’s complex structure. That’s where working with an Amazon advertising agency, especially an Official Amazon Ads Partner like Amzolute, changes everything.
At Amzolute, we’ve helped brands across 8 marketplaces achieve up to 12.5x ROAS, managing $8.5M+ in ad spend and generating over $53M in sales.
What Is Amazon Advertising?
Amazon Advertising (formerly known as Amazon Marketing Services or AMS) is Amazon’s internal ad network that allows sellers and vendors to promote products within the marketplace.
The main types of Amazon ads are:
Sponsored Products: Ads for individual product listings shown in search results and product pages.
Sponsored Brands: Ads featuring your brand logo and several products, accessible only if you are a Brand Registry seller. This ad type is an extremely effective option if you’re seeking to enhance visibility as a brand and establish a deeper connection with shoppers.
Sponsored Display: Ads that target shoppers based on their behavior, both on and off Amazon.
These ad types can work independently or together, but the real power comes when they’re strategically combined.
Understanding Amazon PPC Management
At the heart of every Amazon campaign is Pay-Per-Click (PPC), you only pay when someone clicks on your ad.
The key challenge? Optimizing bids, keywords, and budgets in real-time to ensure your ads convert profitably.
At Amzolute, our Amazon PPC management process includes:
Keyword research using paid tools within Amazon, including Helium 10, Jungle Scout, Sellics, Viral Launch, AMZScout, Google Trends, Keyword Tool, and Sonar.
Continuous A/B testing of ad copy, visuals, and placements
Negative keyword management to reduce wasted spend
Campaign segmentation by product, category, and performance
Weekly and monthly performance reports for full transparency
Ready to transform your listings into sales drivers? Speak to our experts today.
